October 16, 2015
Mass Fax: What You Need To Know
There are a few things you must know when sending a mass fax to your customers.
Once you schedule the date and time for your faxes to start sending, a mass fax service will deliver your faxes very quickly.
So for example, let’s say you have 10,000 fax numbers in your fax database. It will take approximately 15 minutes to 30 minutes to send all of the faxes.
What this means to you is that your team needs to be ready to receive a lot of responses within a short time frame.
If you have a good offer and a good fax list, you will receive responses. People will be calling ready to order or asking for more information.
It is very important to inform as well as train the people who will be answering the phone during as well as after the mass fax.
One obvious tip is to not send out the faxes before your office is going to lunch.
This part can determine the success or failure of the campaign.
Some people will complain about receiving a fax.
It is very important to add these fax numbers to your do not fax list. Then always scrub your fax list against your do not fax list prior to sending our another mass fax campaign.
By doing this every time, you will tend to receive less and less complaints.
You will receive a detailed fax report at the end of the fax campaign. The report will include the following fields.
- Fax Number
- Disposition (Ex/ Delivered, Busy, Etc.)
The report is a helpful tool to determine your overall response rate and ROI.
This should help you and your team be more prepared for you next mass faxing campaign.